In the last post on personal branding I wrote about how I built up a personal brand in a well-defined market and with a clearly defined audience over the period 2007 – 2015.
Then, I lost my position in that market.
The diary, which was full, had to be emptied quickly. Everything stopped.
I will not go into details, but from autumn in 2015 until the second half of 2017 I did very little to support my business or build my brand. – You might say I did nothing.
The New Personal Brand
These days I am building a different sort of personal brand. I write books and e-books to help professional people become more successful in their careers. I also write LinkedIn profiles – as I have done for a number of years.
My most recent book, published in paperback on November 15th 2018 is:
Are You Ready To Succeed At Work?
The subtitle is: Find out how good you really are.
This is a book of self-assessment tests or quizzes readers can complete before they make any more job applications. The tests help people looking for a new job to avoid making many of the mistakes job applicants tend to make when they focus on finding a new role without thinking about their competence in particular fields or if they really want the type of job they are currently seeking.
I now have thirteen books out. Some have been published with conventional publishers. Others are self-published via Amazon. (I prefer the self-publishing route these days.)
These books are all helping me to create a new personal brand. However, it is one that fits in with what I have done in the past.
Therefore, if you have not yet decided to build your personal brand, make a start now. It can be done. I know it can.
Here are some of Margaret Adams’ book titles.
Seven Things Successful Job Applicants (Almost) Always Do
is a compendium of advice for people looking for a new job or a new career. The seven things are stated very clearly. Seven steps: seven actions.
Earlier titles of mine included:
Warning! Your Job Is Not Your Life.
Is It Time To Quit Your Job?
And: Marketing For School Leaders in which drew on my knowledge of the education world.
There will be another paperback of an existing title out as soon as I can get to work on it.